Art Deco style travel poster by Francisco de Paula Hohenleiter de Castro, 1941
Here is another travel poster made into a postcard. The card shared today is one of several cards in a packet sent to me by my son and his wife who just returned from a trip to Portugal and Spain. The style is Art Deco a movement that ended with the beginning of World War II making this poster one of the last to be made in that style. Both Art Nouveau and Art Deco styles were popular in advertising poster art.
The artist is identified as Franscisco Hohenleiter de Castro. He was born in Cadiz, Spain in 1889 and died in Seville in 1968. Several travel posters are attributed to him but this one often appears when searching his name so I think it must be quite well known. In addition to his travel posters he is also known for more traditional fine art paintings featuring Spanish subjects.
Spanish poster art was influenced by the travel posters of France, Germany and Italy but uses its own cultural themes and colors. Many of the vintage travel posters were done in Art Nouveau, Art Deco or late Art Deco style. As mentioned in previous Thursday postcard posts, Art Nouveau used more rounded shapes, curves and floral designs and patterns. That movement started around 1880 and ended with World War I. Art Deco was influenced by cubism and used more straight lines and geometric shapes. It began following World War I and ended with World War II. Works done in the late 1930s up to the beginning of the war are sometimes referred to as Late Art Deco.
Spanish travel posters use bright colors and tend to feature religious holidays, festivals and bullfighting. This one is advertising a religious holiday and festival held in Seville in April 1941. This one offers a scenic view of the city of Seville and features two ladies in traditional costumes.
For additional information, see:
http://www.callihan.com/art/vintage/artists-spain-portugal.html
https://en.wikipedia.org/wiki/Art_Deco
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